I really never thought that I’ll type out the words Gucci and The North Face on Pokémon GO Hub, but here we are. Gucci’s official Twitter account posted an image hinting at an upcoming Pokémon GO, Gucci and The North Face collaboration.
Before we go any further, we want you to know that this is not a hoax or a prank, as Pokémon GO’s official Twitter account retweeted Gucci’s tweet with the iconic ? emoji.
Yep, this is happening and it’s real. We’re getting Gucci items in Pokémon GO. Let’s unpack this whole thing.
What’s The North Face x Gucci collaboration?
As far as I can gather — and I’m not a Gucci or North Face expert by any means — Gucci partnered with The North Face to create a series of jackets, backpacks, boots and caps.
The whole partnership is being promoted through #TheNortFacexGucci hashtag, and the designs are heavily inspired by original The North Face designs from the 70’s. Gucci’s official website has a story section that highlights the entire design line up.
I’m actually loving the video (Credence Clearwater Revival ‘Bad Moon Rising!) and the whole 70s hippie vibe, but the clothing — not so much. Both Gucci and The North Face are very expensive brands, and in today’s day and Corona-age, it’s hard to justify purchasing something like this.
Apparently, Gucci’s collaboration with The North Face has provoked strong reactions from the fashion community. With websites like Highsnobiety praising it, we hardly think this is aimed at price-conscious buyers. Esquire did mention that this is an expensive collaboration and that it debuts in China.
— The North Face (@thenorthface) December 22, 2020
How does Pokémon GO tie into this?
We’re guessing that Pokémon GO’s outdoor game play and tendency to introduce vibrant clothing seemed like a good idea for a cross-promo between the two companies.
My guess is that somewhere deep in Gucci’s underground lair, an executive held his fist high and proclaimed: “Let’s do something with Pokémon GO, their clothes are crazy anyway!” Well, or something less romanticized happened on a Zoom call between the two companies.
Whatever the case was, this tweet is what we got so far:
— gucci (@gucci) December 23, 2020
I expect that The North Face x Gucci line to be introduced as store clothing items as soon as 2021 starts. There has been no official word from Niantic yet, but they have acknowledged the campaign on Twitter.
Stay tuned for updates and keep your wallets closed if this ends up costing 20 USD for an in-game backpack.